Written by Ryan O’Brien, ESPN staff writer”I’ve always loved to build brands and to create brand identities,” says O’Neill, a senior writer at the Sports Business Journal.
“It’s fun to build an identity that reflects your personality.
The branding of a company is a lot more important than you might think.”
In fact, the more you spend on branding, the better.
“If you have a logo, that’s what the brand is about,” says Scott.
“That’s what people will recognize.
But it’s important to be able to make your brand feel like a unique entity.”
The most important piece of branding is a consistent logo.
“You should use a clear and consistent logo with every product and service you launch,” says Patrick Cunniffe, founder of The Scott Group, a digital branding agency based in San Francisco.
“I have to think about it a lot.
I think that it’s an intangible that people are so excited about, so it’s very important to me that I have the right logo for every single business.”
The logo is your business’ most important asset, says Scott, who has worked for many brands, including Google and Nike.
It’s also the most important part of branding.
“Your logo represents your brand, your identity, and it’s really important to have it consistently consistent,” he says.
Scott also suggests using your company’s name on every website you promote, whether it’s your own company or a third party brand.
“I would suggest having a logo that has a sense of your brand,” says Cunnaine.
“Having a logo with a logo and a line, that says ‘I’m Scott Cunniff, I’m the founder of this company.’
That’s what I think the most effective logo is.”
As with any branding, you have to be careful to stick to the right font.
“Use a good font,” says Rob Hahn, who works as the creative director at The Hahn Group, an agency in San Diego.
“There are some fonts that have a very strong contrast with your logo, which is fine.
But make sure it’s a solid typeface that people can use.”
The important thing, says Cuddles, is that the font needs to be legible.
“Fonts have to have some meaning,” he adds.
“Don’t try to just put your name on it, it has to have a recognizable shape.”
For a brand to feel cohesive, it should be able the words, Cunniffs advice says.
“Look at the words that go with your brand.”
The best way to do this, he says, is to find a font designer.
“They’re not only the best font designers, but they’re the ones who have the ability to give you a quality look,” he explains.
“It’s important that they know your brand and know how to do it well.
They’ll also be able give you some suggestions for fonts that you can use,” says Hahn.
“So, just do your research.
You don’t want to go to a font shop and buy a font and say, ‘I’ve got this font.’
It’s better to find out what they’ve got.”
In addition to fonts, Scott recommends using a variety of different types of media, including books, magazines, newspapers, websites, and social media platforms.
“The best thing you can do is find a good brand that has those types of things, and then you’ll be able have that look.”
There are a lot of things you can include on your website, says Hahns.
“Make sure it looks good.
You want to look professional and you want to give your customers a feel for your brand.
The best thing is to have an element that’s not just text on top of that.”
If your website is too long, Hahn suggests you shorten it.
“Shorten it by a percentage,” he suggests.
“This is something that we’ve done with a lot for our clients.”
It’s a good idea to include some basic branding elements on your brand page, says Ojemann, who also works for the company.
“Just give them a brief description of what your brand is, what you do, and the colors you use.”
You don’t have to do everything, but you should include some basics, he adds, adding that this helps create the sense that your brand has a purpose.
“If you are a company that has been around for a while, your name and logo are going to be recognizable,” he continues.
“When you do things to give people that feel like you’re a part of the company, you’re going to attract new people.”
If you’re starting a new business, it’s good to include your name, logo, and website in your marketing materials, says Patrick Hahn of The Hahn Group.
“Some brands are better off using a template or using some sort of marketing plan, and others are better at putting it together. But if