POLITICO has learned that President Donald Trump’s White House has created a new group tasked with promoting the Trump administration’s efforts to reinvigorate creative writing, an industry that’s been hit hard by the rise of social media and other technologies.
The White House-created Office of Creative Engagement is designed to create a shared understanding of how best to leverage digital and social media to engage with the American people, said one person familiar with the plan.
It is being crafted by a team led by Chief Technology Officer Eric G. Schmidt and Vice President and Chief Digital Officer Josh Zuckerman.
It’s a nod to the White House’s desire to use digital and other new media to amplify its messages to Americans, the person said, who asked not to be named to discuss internal White House deliberations.
The group will also work with other elements of the White Senate Office of Digital Strategy and with the Trump transition team to support the administration’s push to use technology to advance the president’s agenda, the source said.
Trump’s goal is to reach people across the political spectrum in ways that aren’t just through social media.
The group will provide guidance on the administration on how best use technology for outreach and will provide data on the effectiveness of outreach, said the person, who wasn’t authorized to discuss the plans publicly and spoke on condition of anonymity.
The White House declined to comment.
The Trump administration has been pushing hard to use social media in a number of ways.
Last year, the White Houses Digital Strategy team published a list of the top 10 most important ways for the Trump team to use media to influence Americans through social and digital channels.
The list included the presidential seal, the first inaugural address and the Twitter hashtag “Trump is a Patriot” — a rallying cry that has become a rallying point for Trump supporters who are worried that his administration will roll back civil liberties and other protections that have helped ensure that the country remains open.
In the first weeks of the Trump presidency, the president has been especially active in using social media — in particular Twitter, which he has called the “platform of the future” — to promote his agenda and communicate his message to his supporters.
Last month, the administration announced plans to launch a campaign called “Save Our Heritage,” which will include an outreach campaign to highlight the importance of preserving our cultural heritage in the face of threats to it.
In March, Trump announced the formation of a new Presidential Advisory Commission on the Arts and the Arts Education Act, which will focus on the need to expand arts education across the nation and to identify ways to create new opportunities for people to learn more about the arts.
The commission will include representatives from across the federal government and will be led by Deputy Secretary of Education and Assistant Secretary for Civil Rights Elizabeth M. Weintraub.
The president also is proposing a series of initiatives aimed at promoting the arts in communities across the country, including the establishment of the National Endowment for the Arts.
In addition, he’s announcing a $250 million investment in the arts education system and the development of a national infrastructure program.
Trump also has signaled a desire to rein in the powerful Hollywood lobbying group the Motion Picture Association of America, which has helped shape the careers of stars like Tom Hanks and Jennifer Garner, who are both black.
The industry’s lobbying and political power has helped keep the country divided over issues like gun control and immigration reform.
“It’s a very important moment in history to have a White House with a vision to bring in a diverse team and a strong, experienced team to bring us back to a more inclusive country,” said former Sen. Bernie Sanders (I-Vt.), a longtime advocate of the arts and a vocal critic of the industry.
“I’m really excited to see this.
I think it’s an important piece of a broader cultural renaissance that is occurring in this country.”
In recent months, the Trump White House and the president himself have been increasingly vocal about their efforts to promote and support the arts, particularly with regard to arts programming.
Last week, Trump made a point of saying he would not be using his executive authority to remove any programs from the Whitehouse that promote diversity, or to block any federal grants from going to any arts organizations that do not comply with the Arts Act.
The office of arts and the arts has been a major source of friction for Trump.
The administration has clashed with the entertainment industry over its efforts to increase diversity and inclusion in the academy, which the president views as an extension of the military and the government.
The office has faced backlash from conservatives and Democrats for its perceived cozy ties to Hollywood and for its decision in December to lift the cap on funding for PBS, which many conservatives argue is insufficient.
But in recent months the Trump camp has taken a more moderate stance.
It has signaled its support for arts funding, which it considers essential to a successful future for the arts industry.
In May, Trump invited the president of the Motion Pictures Guild to join the WhiteHouse advisory panel to oversee the